Why is Yle and PSM important to society and people?
In the future, we will need a domestic, high-quality media service that is accessible to all. And because Yle is owned by Finns, the decision is made by Finns, now and in the future.
In Yle's annual surveys, Finns consider Yle to be important for society and for themselves.
Yle is seen as an essential part of Finnishness and our culture. For nearly a century, Yle has been strongly involved in the moments of everyday life, celebrations, joy and sorrow in Finland. We have shared experiences: in moments of sporting triumph, upon hearing tragic news or when experiencing an emotional drama.
Responsible, trustworthy media are also vital to democracy and an effective antidote to phenomena such as misinformation and disinformation, which undermine trust in society.
The better we in Finland understand each other and the world, the stronger Finnish society and culture will continue to be.