Yle uses artificial intelligence to better fulfil its public service mission. We want to ensure that all audiences in Finland have equal opportunities to find Yle's content in a modern way.

We understand that artificial intelligence itself is not objective or neutral and that humans are always responsible. The AI solutions that Yle uses should never jeopardise the credibility of Yle. Therefore, we consider the following principles for responsible use of AI in all our operations and at all stages of our work.

Our AI solutions are guided by legality, fairness, equality and accessibility. It is important to Yle that the diversity of people, cultures and society at large is reflected in the development of AI. Therefore, the data and material we use to train AI needs to be such that it enriches our understanding of society and does not reinforce stereotypes. We also endeavour to become a role model and collaboration partner within the media industry and for other public service companies.

1. A human is always responsible. A human is always responsible for the outcome when AI is used. When we develop content and services, it is clear who is responsible for the choices that AI makes. The liability for the content that AI produces is no different from other journalistic processes and the same requirements for reliability apply.
2. We develop AI for the benefit of society, considering the environment. We strive to make the development, behaviour, and impacts of AI on society and the environment open, transparent and understandable for everyone. We understand that the computing requirements of AI also burden the environment and we make choices to minimise these impacts.
3. We enrich the user experience, content and our work with AI. We are open to using AI when developing our content production, services and other operations. We boldly experiment with its possibilities to create new media experiences and update our working methods.
4. Our use of AI is open, transparent and supports independent choices. Our goal is that both Yle employees and those who use Yle's services should have the opportunity to understand what the algorithms do and what data they use. We provide tools and opportunities for everyone to seek new perspectives and content themselves. Our AI solutions offer alternatives but do not obtrude.
5. We protect people's personal privacy and data. We manage data in a transparent and responsible way. We protect people's information and personal privacy and explain how we utilise the material and data they have shared with us. We do not compromise on data integrity, quality or security.
6. We respect copyright. When we use AI, we take into account copyright as well as the rights of people working on creative tasks. At the same time, we are aware that machine learning challenges existing compensation models for creative work. We seek new methods together with other players in the industry.
7. We continuously evaluate, develop and update. We constantly assess AI related risks, the decisions made by algorithms and if the applications fulfil their purpose. We further develop our AI solutions and our own operations based on continuous evaluation. We are vigilant in monitoring and correcting biases and openly share our observations. We expect our partners to also act responsibly.
8. Leveraging AI strengthens and diversifies professional expertise. We support our staff in utilizing AI and developing the skills it requires. In this way, AI-enhanced work does not diminish human interaction or critical thinking.