Most people in Finland feel that Yle has succeeded in its mission as the Finnish public broadcasting company, according to the results of this year's survey on Yle's value to people living in Finland.
The annual survey examined public trust in social actors, the perception of Yle's success in its public service mission and their satisfaction with the Yle tax.
Nine out of ten think Yle has succeeded in its mission
Respondents to the survey believed that Yle has succeeded in achieving its public service mission. Nine out of ten respondents, or 92 percent, said that Yle had been very or fairly successful. This marks a slight increase of two percentage points from last year's survey.
Respondents gave the highest marks to Yle for providing domestic content in their mother language and for the ease of finding content and services. Yle was also deemed to be successful in providing information in times of crisis, services for special groups and linguistic minorities, and reliable information, among other things.
People in Finland also appreciated that children's content offered by Yle and the fact that they can enjoy cultural experiences through Yle, regardless of their level of wealth.
Most trusted media, sixth most trusted institution
Yle is the most trusted media company and the sixth most trusted institution in Finland.
Seventy-two percent of respondents trusted Yle very much or quite much. Last year, the corresponding figure was 69 percent.
The three most trusted institutions in Finland were the President, the police and universities.
Social crises have raised the profile of the media in Finland, and people trusted the media more than ever before.
Yle tax worth it
Roughly three out of four respondents — 74 percent — believe that Yle's programmes and services offer good or fairly good value for the money. This proportion has remained stable over the last few years. Yle is 99.98 percent owned by the Finnish state and funded through a public broadcasting tax.
There was a decline in how respondents perceived Yle's interaction and transparency. 70 percent of respondents rated Yle's operations as very open or fairly open, compared to 78 percent last year.
The survey was conducted by IROResearch Oy on behalf of Yle. The survey's statistical margin of error was within 3.2 percentage points, and 4.4 percentage points for a year-on-year comparison.
